Boost Revenue and Create New Sales with Dedicated Email

While it’s essential for your business to generate new leads, your established customers may provide a revenue boost when you’re attempting to drive sales. Research shows that the chance of selling a product or service to an existing customer is anywhere from sixty to seventy percent, while the probability of selling to a new client is just five to twenty percent. Existing clients are also more likely to experiment with your business’s new products or services and spend more money than a new customer. 

How can you get the most from your established customers? One of the most effective ways to connect with them is through dedicated emails. Dedicated emails let you highlight those new products and services, generate return business, and provide one more avenue for surrounding your customers with your messaging.

What is dedicated email?

Dedicated emails are emails sent to your customers that focus on one message, such as a sale or a new product or service. They’re designed to convert sales and can be particularly effective for retargeting customers who have already bought by highlighting related items or letting them know about a new item or service that could be relevant to them. 

Inboxes are crowded with marketing messages, but dedicated emails stand out from the crowd because they can be targeted to customers who are likely to be interested. Additionally, since they only focus on one message per email, they are short and easy to scan for customers, making them more likely to be read. 

What is the difference between dedicated emails and newsletters?

Dedicated emails and newsletters can both be valuable parts of your marketing efforts, but they are distinct. Newsletters are longer, contain information about multiple topics, and mix sales-driven content with knowledge-based content designed to drive closer engagement. 

Dedicated emails have a specific purpose and include a clear and direct call-to-action. Where newsletters help you build your brand identity and drive awareness, dedicated emails are to the point and drive sales of the product or service is highlighted. 

What are the benefits of dedicated email?

If you’re ready to convert customers, dedicated email offers a long list of advantages, including:

• Easy, effective way to target existing customers and drive repeat purchases.
• Faster and easier to design than newsletters.
• Focus on a single product or service makes it easier to track results.

Dedicate Your Brand to Increasing Sales with Salem Surround 

Could dedicated emails help your company close more purchases? Let Salem Surround help you assess your digital marketing strategy with a free evaluation and find out from our experts how strategies like dedicated email could boost your brand. Contact us for more information.