How Behavioral Targeting Moves Customers Through Your Marketing Funnel
Strategic Behavioral Targeting Services for Increased Revenue
People’s behavior online tells you a lot about them, including the products and services they want to learn more about and eventually purchase. At Salem Surround, we use proven behavioral targeting tactics to identify customers who are most likely to be interested in your brand. This means you don’t have to waste any of your advertising budget putting your message in front of audiences who aren’t interested—and that leads to more conversions for your brand.
What Is Behavioral Targeting?
A user’s browsing habits can give you insight into their wants, needs, and purchasing habits. Behavioral targeting—also called behavioral marketing—tracks data like sites visited, search terms used, and ads engaged with to display more relevant ads to users, thus boosting campaign effectiveness.
How Behavioral Targeting Powers The Marketing Funnel
Behavioral targeting helps at each stage of the marketing funnel because it lets you get specific with your messaging. It increases brand awareness and conversions by delivering relevant information to audiences that are actively looking for it. It also increases the power of online advertising by putting the right ads in front of the right demographics at the right time, whether they’re just becoming aware of your brand or are ready to make a purchase. Behavioral targeting also allows you to leverage your message to the specific audience you want to get in front of. You can refine the language, imagery, and landing pages of your ads to speak directly to the people you want to patronize your business.
Use Behavioral Targeting for Hyper-Focused Messages
Behavioral targeting allows your brand to hyper-focus its messaging. There is a long list of information about online behavior that can give you clues about potential customers, including:
- Search terms
- How long they spend on various websites
- Which pages they click on various websites
- How frequently they visit various websites
- Kinds of content they read
- Ads they click on
This information is invaluable when you’re trying to increase awareness of your brand. At Salem Surround, we use this data goldmine to determine who is likely to be looking for products and services like yours, so you can ensure they see your advertising and that your brand becomes familiar to them. The more they encounter your ads on the sites that you know they visit, the more aware they will become of your business and all you offer.
Encourage Customers to Take Action with Behavioral Targeting
Behavioral targeting is especially helpful when customers are ready to convert. At this point, you can use all the information you have about the online behavior of potential customers to give them the final push to take action and make a purchase. Highlight things like sale pricing, incentive programs, and limited-time promotions. Your targeted ads can convince customers that they need to make a purchase now to get the best deals.
This kind of targeted advertising can also keep your existing customers loyal by ensuring you are a regular, visible presence in their web usage, so once they take action and make a purchase, they come back again and again. You can also increase the effectiveness of behavioral advertising by segmenting demographics for even more specific targeting.
Put Behavioral Targeting to Work for You with Surround Display
Increase the accuracy of your digital marketing efforts with behavioral targeting from Salem Surround. Contact us today for an assessment of your current digital presence and to learn more about our digital marketing services.